RSPCA — Abby James – Graphic designer for film, TV and commercials

Graphic designer for film, TV and commercials

Creating graphic details — big and small — to build worlds behind the camera. Sharp eye for layout and typography, from a decade in journalism and magazine publishing. Stuck in the late 20th century. Versed in period and contemporary. Lover of design high and low.

Former magazine journalist and print layout designer. Member of Graphics Union UK.

Based in London and the South East.

graphics@abbyjames.com
+44 (0) 7521 300 477

By Production (click to view)

Role

Type

Date

Silo

Senior graphic designer

Silo

Senior graphic designer

Lead graphic designer

Silo

RSPCA

Surface

Assistant graphic designer

Treason

Graphics assistant (dailies)

Limited Series

ITVX

Sep 2021

RSPCA

Graphic designer

Nov 2023

Somesuch
AMV BBDO
‘R.E.S.P.E.C.T. for Every Kind’
Commercial

Production designer: Anna Rhodes
Director: Raine Allen-Miller
Art director: Ashley Dando
Producer: Elly Camisa

I supported production designer Anna Rhodes, and Rye Lane director Raine Allen-Miller, for the RSPCA’s ‘Respect #ForEveryKind’ campaign — part of their first major brand refresh in 50 years — to create some warm and fuzzy graphics, and some not so.

An early direction for the campaign focused on comparing and contrasting non-ethical restaurants (French lobster menu) and food manufacturers, with organisations and products with the ‘RSPCA Assured’ stamp of approval (sausages and eggs).

Creative Review: RSPCA reveals first major branding update in 50 years (Apr 2024)

An earlier design option for a loster menu — inspired by London restaurants Brasserie Zédel and Balthazar.

The chosen design, inspired by defunct NYC restaurant La Grenouille.

The menu was provided without an illustration — the lobster character was designed by an illustrator and animated in post.

Simple handwritten text elements were scanned in and edited.

Concept for a faux high-end brand, with the ‘RSPCA Assured’ stamp of approval.

Early options for a faux producer of organic free-range eggs.

Chosen concept for a fun free-range egg brand.

Back to Selected Work

Some work reproduced here is subject to copyright of the specified production company.