BT Business — Abby James – Graphic designer for film, TV and commercials

Graphic designer for film, TV and commercials

Creating graphic details — big and small — to build worlds behind the camera. Sharp eye for layout and typography, from a decade in journalism and magazine publishing. Stuck in the late 20th century. Versed in period and contemporary. Lover of design high and low.

Former magazine journalist and print layout designer. Member of Graphics Union UK.

Based in London and the South East.

graphics@abbyjames.com
+44 (0) 7521 300 477

By Production (click to view)

Role

Type

Date

Silo

Senior graphic designer

Silo

Senior graphic designer

Lead graphic designer

Silo

RSPCA

Surface

Assistant graphic designer

Treason

Graphics assistant (dailies)

Limited Series

ITVX

Sep 2021

BT Business

Graphic designer

Jan 2024

Somesuch
adam&eveDDB
‘Whatever Your Business, BT’s Got Your Back’
Commercial

Production designer: Anna Rhodes
Director: Raine Allen-Miller
Producer: Elly Camisa

In this BT Business campaign, we worked on ways to challenge the ‘& Sons’ tradition — and nod to the women in business. Here, I worked closely with the production designer and client to provide some options for very graphics-led storytelling.

The commercial visits a number of shopfronts, including a map shop, and a family law firm — for which I worked out some type solutions for the grandfather to add an “&GRANDDAUGHTERS” addendum sign, in action, to his existing “MILLER AND SONS” letttering.

Campaign: BT Business reveals first work from adam&eveDDB (Mar 2024)

Chosen concept for family law firm shopfront. Owing to a tight budget, a ‘Sackers Gothic’-style font was digitally rounded, and cut in gold vinyl, to give the illusion of signpainting. Model by Anna Rhodes.

Exploring type options for the fascia, and the addendum sign.

Designs for an earlier concept of a less aspirational, but well-loved, family business shopfront. Model by Anna Rhodes.

Concepted designs for a traditional antique map shop.

Back to Selected Work

Some work reproduced here is subject to copyright of the specified production company.