Abby JamesGraphic designer for film, TV and commercials
About,  Instagram,  IMDb

Creating graphic details — big and small — to build worlds behind the camera. Sharp eye for layout and typography, from a decade in journalism and magazine publishing. Stuck in the late 20th century. Versed in period and contemporary. Lover of design high and low.

Former magazine journalist and print layout designer. Member of Graphics Union UK.

Based in London and the South East.
graphics@abbyjames.com
+44 (0) 7521 300 477


Theme (click to view)
Newspapers
Magazines, books and printed materialsFloors, carpets, windows and walls

Period: 19th Century
Period: 20th Century
Contemporary

Screen graphicsLocations and dressing plansArtworks



Role (click to view)
ProductionByTypeDate

Senior graphic designerSilo
Apple TVSeason 4Apr 2025 – present

Graphic designerStarling BankThe Corner ShopCommercialNov 2025
Graphic designerPerkUntold Fable
CommercialOct 2025

Senior graphic designer
SiloApple TVSeason 3Aug 2024 – Mar 2025

Graphic designer (uncredited)A Mustard Seed
DevisioShort FilmSep 2024

Lead graphic designerUrchin (Cannes)
DevisioFeature FilmApr 2024 – Jul 2024

Graphic designer
Silo
Apple TV Season 2Nov 2023 – Apr 2024

Graphic designer  BT Business
SomesuchCommercialJan 2024

Graphic designer
RSPCA
SomesuchCommercialNov 2023

Graphic designer
McDonalds
SmugglerCommercialSep 2023

Graphic designer
SurfaceApple TVSeason 2Mar 2023 – Jul 2023

Assistant graphic designer The CrownNetflixSeason 6Jun 2022 – Mar 2023
Graphics assistant
TreasonNetflixLimited SeriesJan 2022 – Jun 2022

Graphics assistant TryingApple TVSeason 3Oct 2021 – Dec 2021
Graphics assistant (dailies) A Spy Among FriendsITVXLimited SeriesSep 2021





McDonalds Christmas
Graphic designer
Sep 2023

Smuggler
Leo Burnett UK

‘Fancy a McDonalds this Christmas?’

Commercial

Production designer: Anna Rhodes
Director: Shannon Murphy
Art director: Lucy Fewell
Producer: Lucy Gossage
In this McDonalds Christmas campaign for 2023 — Raise Your Arches — we decked out a shopping arcade in Croydon, as a charming Santa’s grotto.

I worked closely with the production designer, Anna Rhodes, to create some warm and playful graphics, including a Christmas tree wallpaper for large room.

Creative Review: McDonalds offers “moments of release” in Christmas ad (Nov 2023)




Christmas tree wallpaper loosely inspired by ‘Duncan’s Toy Chest’ in Home Alone 2: Lost in New York (1992). Printed on a 130cmW roll, and designed to perfectly tessellate over multiple drops across the wall..




Reference: Duncan’s Toy Chest in Home Alone 2: Lost in New York (1992)



Extra large foamex signage for Santa’s grotto



Action props for SAs — black cut vinyl on fluoro stock, and a ‘180’ sign for darts fans.






Coverup hoardings for train station shops — ‘Oliver Bonas adjacent’.








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Some work reproduced here is subject to copyright of the specified production company.